Imagine There's No Creativity ... It's Easy if you Try

Jonah Lehrer 

Jonah Lehrer's new book on creativity is a must read for anyone interested in the future of anything ...
In this knowledge era of instant recall and infinite memory the value of pure information is decreasing exponentially. The value of insight (and by extension the ability to interrupt and synthesize) though is exploding. This ability - the creative impulse - is the core of competitiveness (individually, corporately, societal).
The DNA of that core is uncapturable; imagine if it were!
But Lehrer does a pretty good job of trying to capture it.
Definitely worth $9.59 of your (or your corporate AMEX's) money ...